Samsung and Google Challenge Apple and Meta in XR Headset Market with AI-Powered Galaxy XR
Samsung and Google have formed a strategic alliance to compete against Apple and Meta in the extended reality (XR) headset space. The newly unveiled Galaxy XR, priced at $1,799, undercuts Apple's Vision Pro by nearly 50% while leveraging Google's Android XR platform and Gemini AI capabilities. This marks Samsung's first major foray into AI-driven XR devices developed in collaboration with Google and Qualcomm.
The XR headset market is becoming increasingly crowded as tech giants vie for dominance in AI-powered immersive computing. Meta currently holds an 80% share in VIRTUAL reality, but Samsung's aggressive pricing and Google's AI integration could disrupt the landscape. These devices project digital content directly into users' field of vision, controlled through intuitive gestures and voice commands.
